



SO....what's a PorPor Book ? 'PorPor' is a derogatory term my brother used, to refer to the SF and Fantasy paperbacks and comic books I eagerly read from the late 60s to the late 80s. This blog is devoted to those paperbacks and comics you can find on the shelves of second-hand bookstores...from the New Wave era and 'Dangerous Visions', to the advent of the cyberpunks and 'Neuromancer'.
This April 1979 issue of ‘Heavy Metal’ is noteworthy for featuring a preview of the Fox SF-horror blockbuster ‘Alien’. The film, which had a budget of close to $ 10 million ( a lot of money back in 1979) was due in theatres in early Summer. 20th Century Fox was obviously hoping to cash in on the momentum generated by ‘Star Wars’, ‘Superman’, and other SF films of the past two years that had yielded unprecedented box-office receipts.
Being chosen to publicize the film was a real coup for Heavy Metal, which had been in print for two years, but was still struggling to gain advertising and some perception of legitimacy among the ‘mainstream’ print media. That Fox executives had decided to give a somewhat obscure ‘stoner’ magazine the licensing rights for their marquee film for the year had to be encouraging to the magazine’s owners, The National Lampoon. Indeed, by selecting Heavy Metal to showcase their film among what would come to be labeled the ‘fanboy’ crowd, Fox was engaging in a marketing practice that was still comparatively innovative at the time. Nowadays, nobody blinks when directors and cast associated with a high-budget SF or fantasy blockbuster appear at various Comic-Con shows to preview clips and take questions from the audience. But the idea of dispatching Ridley Scott or Sigourney Weaver to speak at a geek gathering would have gotten a Fox marketing exec fired back in ‘79.
Along with some pages from the Alien preview, I’m posting ‘Pyloon’, a tongue-in-cheek homage to SF illustration, with art by Ray Rue and a script by Leo Giroux, Jr. I’m sure readers will find at least one archetypal image that they recognize as cribbed from the visual library of pop culture and SF. The art is very good, particularly when one realizes that computer-generated color separations were still years away.
Also posted is a advertisement for a board game, ‘John Carter of Mars’ , by SPI, one of the leading publishers (along with Avalon Hill) of war games, and other hex-based board games, during the 70s. This is what you got when you went ‘gaming’ way back then. ‘Space Invaders’ had still not appeared in my hometown in upstate New York in April of ’79, and the idea of playing games on ‘micro-computers’ was something electrical engineers thought about in their spare time, when they were hypothesizing about home entertainment in the 21st century.
Rounding out our look at the April ’79 issue are the front cover by Clyde Caldwell (‘The Brain Cloudy Blues’), and the back cover by Larry Elmore (‘Gidget Meets the Squirrel Dogs from Outer Space’).
There are a number of websites that display continuously updated information on things like traffic densities, national population, birthrates, infant mortality, and other demographic statistics. One of the more elegant – and disturbing - of these sites is ‘The Breathing Earth Simulation’ maintained by David Bleja. The site’s dashboard provides the viewer with a world map, with subdued brown, maroon, and ochre hues, all color-keyed to depict CO2 emissions.
There are also little starbursts, representing births and deaths, constantly popping up for various nations. There is a world population counter in the lower right of the dashboard that updates how many people have been born, and how many have died, since you first accessed the web page.
‘The Breathing Earth’ can lead observers into a kind of Zen-like trance, as the little world population counter turns over, and the birth and death starbursts wax and wane in countries like Brazil, India, and China. Over time, you will get a creepy feeling as the implications of those changing numbers and little icons start to seep into your consciousness.
‘The Breathing Earth’, needless to say, would have been a great teaching tool back in the late 60’s – early 70’s when the Population Bomb era was in full swing. I can’t help but imagine how Ehrlich, Moore, the Paddocks, and Commoner may have reacted if they had been able to watch ‘The Breathing Earth’ simulation back in, say, ’72. I’m sure it would have had a troubling, even traumatic, psychological effect.
For today’s citizens, most of whom are unaware of the population problem confronting many nations in the 21st century, ‘The Breathing Earth’ is an absorbing way to present a complex environmental and political topic without being didactic.