The font for the Dune novels of the 1970s

 The font for the 'Dune' books

Over at the 'Fonts in Use' blog, an interesting post about the origin of the font used on the covers of the Berkley Books paperback editions of the Dune books from the 1970s. It apparently is 'Davison Art Nouveau,' introduced in 1967 by Meyer Davison.

Davison Art Nouveau wound up being used for most / all of Frank Herbert's novels, as well as calendars, published by Berkley. 

The Comments accompanying the article also are pretty interesting, going deeply 'into the weeds' with Herb Alpert and the Tijuana Brass- !?